Natalie
Portman Dior mascara ad was banned in U.K. because the Natalie’s eyelashes were
just too long. Her lashes can mislead consumers about the efficacy of the
mascara and they will complain after and be unsatisfied. It is considered as a
false advertisement. The lashes were so long and so full not due to the product
but because a digital enhancement through Photoshop.
The ASA
(Advertising Standarts Authority) does not ban an advertisement only because it’s
a Photoshop retouch only if it could be misleading.
From the
other part Dior claim that the Natalie Portman pics were intended for a
lipstick ad but later they were repurposed. And her lashes are not false, they
were only retouched digitally.